Taylor Myers • Graphic Designer, Brand Manager, Illustrator
taylor-myers.com • taybecmyers@gmail.com • 330-257-6435
Hi! I am a graphic designer, applying my 9+ years of experience in creating and executing award-winning marketing campaigns across multiple platforms, building consumer brands from the ground-up while maintaining consistency throughout all channels of marketing, and lead the illustration initiative to help convey complicated messaging through visual communication.
Experience
Senior Graphic Designer / Illustrator • Independence Pet Group - 2016-current
• Lead designer and illustrator for the in-house agency of ASPCA Pet Health Insurance and PetPartners, Inc.
• Ensures brand consistency and alignment across multiple white-label insurance brands.
• Creates custom vector characters for use in video animation and SVG web design.
• Engages in all aspects of marketing design, serving as lead designer for multiple campaigns, including landing page design, targeted ads, social media, email, print, and video/animation.
• Contributed to the design of user flows and interfaces, along with testing and quality assurance.
• Designs icons for UI/UX applications with a quick turnaround to meet the needs of the development team.
• Maintains brand standards and manages the illustration library for use beyond the in-house marketing team.
ASPCA Pet Health Insurance
Various social media carousels highlighting the integration of both illustration and photography within the brand.
A series of infographic posters designed for display in veterinary clinics.
Engaging TikToks and Instagram Reels leveraging viral audios and trends.
A campaign of TV commercials and social media ads centered on specific insurance claims.
An educational video explaining how pet insurance works, created in collaboration with our motion animator. I contributed all illustrations and assisted with storyboarding.
PetPartners, Inc.
PetPartners collaborated with the Human-Animal Bond Research Institute (HABRI) on a study exploring the benefits of pet-related employee perks and their impact on mental, physical, and financial health.
PetPartners is primarily focused on employer benefits, and these are paid social ads supporting that focus.
An instructional guide that provides guidance on how to introduce dogs into the workplace.
Social media carousels highlighting insights into employees and their relationships with their pets.
Hartville Pet Insurance
Hartville is a brand we no longer service, but these are a few videos produced for their TV commercials.
These animations were created frame-by-frame, with each frame individually drawn and compiled. We aimed for a 'shaky' effect to enhance the hand-drawn aesthetic of the video.
Graphic Designer • Akron RubberDucks AA Minor League Baseball Team - 2012-2016
• Designed 1500+ video board graphics per season, virtually half of those graphics were assigned and finished day-of.
• Supplied and led stadium signage initiative working with partners and sponsors including outfield signage, food and beverage signage and menus, and ballpark branding mock-ups.
• Lead designer for “The Game Grill + Bar” creating menus, social and in-house digital graphics, while learning restaurant business best practices.
• Designed shirts to be worn by staff or sold in the team shop and communicated with print company to maintain quality.
• Sole social media designer and marketer including Instagram, Twitter,
and Facebook.
• Implemented flyer templates for use by ticketing staff to cutdown mounting design requests.
Skills
Digital Design
• Logo design
• Photo editing/restoration
• Icon design
• Email design
• Web (prototype)
• Social media/various graphics
• Typography & font creation
• Pagination
Illustration
Digital & traditional drawing
• Logo sketching/concepts
• Storyboarding
• Character design
Marketing
• Branding and identity
• Digital strategy
• Website development
• Social media strategy
Achievements
Creative lead for re-branding Hartville Pet Insurance which won multiple advertising awards:
Hartville Pet Insurance brand guide
• IHAF Competition Winner - Gold, 2018
• American Advertising Awards - Silver Addy, 2018
Hartville Pet Insurance website
• American Advertising Awards - Silver Addy, 2018