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Hartville Pet Insurance

Rebrand

In 2020, we decided to give Hartvile Pet Insurance a little ‘refresh’ that included a new logo, added illustrations & animations with a more cheeky vibe. I was apart of the initial rebrand in 2017, so I took the lead on making Hartville the kind of brand we want to represent our pet parent customers.

Our goal for this new logo was to give the product more life, but also projecting our experience as one of the oldest and trustworthy pet insurers.

• We wanted a strong, bold typeface, but rounded and tall to seem lightweight and less intimidating.

• Lowercase letters to be fun and approachable, but made in a serif font to show trust and confidence.

• A more timeless look that wouldn’t need updated again in 3 years.

• We used shades of blue to give off a professionalism, but shifting towards greener hues to stay youthful.

Youtube/TV Spot

Youtube/TV Spot

Pet Insurance VS Savings Explanation Video